Our food philosophy is built on a simple idea: optimal health creates optimal performance.
For any athlete, this means reducing inflammation, prioritizing nutrient density, and ensuring digestive efficiency. It means choosing fuel that your body can use cleanly, without wasting energy on fillers or processed ingredients.
This commitment to clean, gluten-free fuel led us to a standard that is so pure, it is also safe for non-responsive celiacs. Our products are defined by a minimal, high-quality ingredient list that is naturally anti-inflammatory. That is what makes them special.
The Problem with "Good Enough"
The "gluten-free" label is a perfect example of a broken system. Legally, packaged foods can contain up to 20 parts per million (ppm) of gluten and still be called "gluten-free." When an athlete eats multiple of these products in a day, the combined trace amounts can "stack". This can exceed the daily threshold, affecting not only celiacs but anyone sensitive to inflammation.
Our standard is different. We don't just "cut" gluten. We eliminate anything processed in facilities that also handle it. This strict approach forced us to remove processed foods altogether. What's left is the foundation of our trail fuel line: raw, high quality, whole ingredients with nothing hidden and nothing extra.
Our Fuel Philosophy: Built for Output
We've tested this approach in real-world conditions. This is what our bodies run on best.
- High-Quality Protein for Repair: Our meals are built on a foundation of clean, highly bioavailable protein. This includes lean chicken, turkey, and quality beef, as well as plant-based sources. This isn't about ideology. It's about output. We choose these proteins because their quality directly impacts muscle repair and recovery. Their high digestibility ensures your body can actually use those nutrients efficiently.
- Olive Oil for Clean Endurance: We use olive oil as our primary fat. It is rich in polyphenols and monounsaturated fats. These fats are known to support heart health and provide clean-burning, long-term energy for endurance. Compared to seed oils or saturated animal fats, olive oil is clean-burning. It doesn't linger in the system.
- No Processed Sugar: We intentionally avoid cane sugar and syrups. We use fruit where possible, or a small amount of high-quality maple syrup. The goal is blood sugar stability. This approach avoids the physiological spikes and crashes associated with high-glycemic processed sugars. This translates to steadier energy and a clearer head on the trail.
Why This Matters: Endurance, Recovery, and Health
This standard is about more than just a single meal. It’s about long-term performance. When you are on a multi-day expedition, your body is under constant stress. Chronic inflammation slows down recovery. Unstable blood sugar wrecks your focus and decision-making.
Our focus on whole, unprocessed ingredients is the solution. It’s a clean, anti-inflammatory approach that supports your body’s ability to recover, night after night. This isn't just about athletic output. It's about optimal, long-term health and wellness. Quality fuel without fillers is the foundation for sustained performance.
This is the foundation of our trail fuel line. We create medical-grade gluten-free meals, snacks and beverages. They are made from whole, functional ingredients and built for real endurance. This standard gives us, and our athletes, complete confidence in the fuel they rely on.